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Career History:
Marketing & Communications Coordinator Content Specialist and SEO Writer Web Editor Project Manager, Web Editor Editor, Canadian Florist Magazine Editor, Canadian Garden Centre Magazine Associate Editor, Canadian Fruit & Vegetable Magazine Associate Editor, Canadian Garden Centre Magazine Assistant Editor, Canadian Tobacco Grower Editorial Assistant, Canadian Gardening Magazine Freelance Writer & Editor Owner & cake artist Greenhouse grower Gardener Education: Centennial College Niagara College Mohawk College Continuing Education: Ryerson University, Continuing Education Groups & Associations: Member of the Garden Writer's Association of America Peer review panel - Mags University Kenneth R. Wilson Peer Review Judge Ryerson University's Wordstock |
Metroland Media Group Metroland Media Group Transcontinental Media Geosign Corporations Annex Publishing & Printing Inc. Annex Publishing & Printing Inc. Annex Publishing & Printing Inc. Annex Publishing & Printing Inc. Annex Publishing & Printing Inc. Avid Media Inc. Self employed Cakes in Disguise Terra Garden Centre Royal Botanical Gardens Book & Magazine Publishing Horticulture & Landscape Technician Advertising Writing for magazines and the web Magazine and website publishing Advanced feature writing |
2012 to present 2009 to 2012 2007 to 2009 2006 to 2007 2004 to 2006 2004 to 2006 2004 2003 2003 2002 1999 to present 2010 to present 2000 to 2003 2000 2002 to 2003 2000 to 2002 1999 2003 2003, 2004, 2005, 2006 2003, 2004 2004, 2005 |
Skills & Expertise
- Excellent writing, editing and publishing skills (print and digital).
- Versed in managing a variety of blogs and Web Content Management Systems including Wordpress.
- Knowledge of video production, script and voice over writing.
- Invaluable search engine optimization (SEO), search engine marketing (SEM), keyword research and web analytic skills
- Valuable team leadership skills.
- Proven track record for increasing web traffic by offering relevant and trending content, fun contests, and optimized SEO, tags and keywords.
- Versed in PPC, online promotions, brand building and content marketing.
- Superior team leadership skills.
- Some experience with Photoshop and Dreamweaver.
- Skilled blogger and content marketer who knows how to create personas as well as a valuable user experience.
- Effective communicator, consensus builder and collaborator.
- Social media marketing expertise with various social media platforms including Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
- An overall knowledge and passion for the Internet.
- Strong working knowledge of MS Office, MS Word and HTML.
- Versed in creating and implementing online contests using Wordpress and PollDaddy to increase web traffic.
- Excellent public relations and communication skills.
- Results-driven and committed to quality, while retaining a sense of humour.
- Excellent writing, editing and publishing skills (print and digital).
- Versed in managing a variety of blogs and Web Content Management Systems including Wordpress.
- Knowledge of video production, script and voice over writing.
- Invaluable search engine optimization (SEO), search engine marketing (SEM), keyword research and web analytic skills
- Valuable team leadership skills.
- Proven track record for increasing web traffic by offering relevant and trending content, fun contests, and optimized SEO, tags and keywords.
- Versed in PPC, online promotions, brand building and content marketing.
- Superior team leadership skills.
- Some experience with Photoshop and Dreamweaver.
- Skilled blogger and content marketer who knows how to create personas as well as a valuable user experience.
- Effective communicator, consensus builder and collaborator.
- Social media marketing expertise with various social media platforms including Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
- An overall knowledge and passion for the Internet.
- Strong working knowledge of MS Office, MS Word and HTML.
- Versed in creating and implementing online contests using Wordpress and PollDaddy to increase web traffic.
- Excellent public relations and communication skills.
- Results-driven and committed to quality, while retaining a sense of humour.
